Small Business
Digital Marketing Course
Self-Paced, for Beginners
Struggling to Attract New Customers Online? Learn How to Get Found Easily and Dominate Your Digital Presence!
In today's digital age, being invisible online is a problem for businesses. If potential customers can't find you through search engines, directories, social media, and more - you're losing out on sales opportunities.
It's not enough to just have a website anymore. You need a comprehensive digital marketing strategy to ensure your business gets discovered, noticed, and chosen over your competitors.
Introducing our step-by-step digital marketing beginner course for small businesses focused on getting you found by your ideal customers.
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Audit Business Data
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Lesson 1 : Compile Business Data / Documents
By the end of this module, you'll have a valuable reference 'data bank' containing all the essential business information needed to authentically represent your brand everywhere online.
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Lesson 2: Define Your Unique Value Proposition
The ultimate goal is attracting the right buyers who value and are willing to pay for your unique advantages. With this positioning defined, you'll weave a consistent message across all your marketing campaigns to build a thriving audience of your ideal customer base.
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Clearly Define Goals
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Lesson 1: Define Your Outreach Marketing Goals
By the end of this module, you'll have clearly defined goals for your print and digital outreach tailored to your unique business - allowing you to execute a unified, cohesive marketing strategy for maximum impact across channels.
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Lesson 2: Audit Your Existing Digital Presence
In this module, you'll learn how to quickly evaluate your current online visibility by simply Googling your business name + location and documenting what shows up in the results across key channels
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Lesson 3: Multi-Channel Integration
In this lesson, you'll bring all the pieces together to launch and optimize a comprehensive, integrated marketing campaign promoting your business seamlessly online and offline.
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Complete Campaign Plan
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Lesson 1: Execute Your Unified Marketing Campaign Across Channels
In this lesson, you'll complete the integrated marketing campaign promoting your business.
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Lesson 2: Schedule Campaign Optimization
By completing this lesson, you'll then have a time schedule to continuously optimize based on results to drive more visibility, leads, and sales for your business.
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Meet your instructor
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Meet your instructor ✳
Mitra
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Course FAQ
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The course consists of checklists and other text resources you can go through on your own time and at your own pace.
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You don't need to be a tech wizard at all. The course breaks things down into easy-to-follow, step-by-step instructions. As long as you can use basic computer programs, you'll have no problem.
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No problem! Students can book a 1-on-1 consulting session for personalized guidance or join the open studio every first Friday of the month on our YouTube Channel.